|
Jeff Tobe's C.O.L.O.R. Selling will provide your sales force with a comprehensive "road map" to increase their productivity and your bottom-line. In this program, Jeff's energetic, humorous and motivational style is combined with his innovative approach to the sales arena.
Jeff Tobe's unique and proprietary program has won accolades from major companies around the world. C.O.L.O.R. SELLING is a five-step sales process developed by Tobe. It is based on extensive research with salespeople representing diverse industries over a period of 7 years. What Tobe discovered was that there is a very common link in any large sale regardless of the industry… THE USE OF PROPER AND SEQUENTIAL QUESTIONING TECHNIQUES IS DIRECTLY RELATED TO THE SUCCESS OF THE CALL!
There are 4 distinct stages to any sales call and, once salespeople understand this, they can determine whether or not they are spending an appropriate amount of time in each stage. Moving from stage to stage is directly related to the kinds of questions one asks.
Join Jeff to Learn…
- 4 stage to any sales call
- What is an appropriate amount of time to spend in each stage
- How to move from stage to stage
- 4 types of sequential questions that develop a 'basic need' into a 'specific need'
- The real difference between FEATURE and BENEFIT and when to offer each
- The value of offering your client a 'program' vs. a 'commodity'
"As you know, we have had numerous sales training sessions over the years. Your timely and unique approach in COLOR SELLING reinforces what we know to be true -- one has to ask questions of clients, but you take it one step further. You showed us a technique to ask the right questions of clients."
Ron Miller
Hospital Shared Services
Warrendale, PA
| 
