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Jeff Tobe will challenge your attendees to step outside of their comfort zone in positioning your organization, your services or your products to give you maximum exposure and the competitive edge for which we all strive in this crazy marketplace. This high-energy, fast paced, humorous marketing workshop has received outstanding reviews from organizations around the globe. In it Jeff shares how to create a marketing "blueprint" that applies to any sized organization. He then takes participants through a 5-step process of re-evaluating their marketing and advertising techniques. Finally, Tobe will share many of his 101 secrets to gaining marketing prowess and increase your bottom line.
Participants will be able to:
- Agree on what they really do for a living
- Develop a 6-step 'filter' through which every new marketing idea must pass to make it viable in their business
- Discuss the benefits to increasing their presence with their market
- Analyze the difference between sales and marketing
- Review the advantages to having a written marketing plan
- Develop the blueprint of a marketing plan for their businesses
- Discuss on-line marketing; analyze effective strategies for their organization
- Choose between 25+ creative marketing techniques that get them recognized in the marketplace
- Look at un-traditional ways to market on a shoestring budget
- Discuss ways to be more creative in their marketing mix
"After your presentation at our annual sales meeting, the rookies and the seasoned war horses were unanimous in their praise of both the content and delivery of your presentation. That's a first for me in over 20 ears of putting together sales meetings"
Casey J. Kolp
M&I First National Leasing Corp.
Milwaukee, WI
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