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THE HARVEY PRINCIPLE
The Harvey Principle “Learning to see invisible opportunities in YOUR industry, where everyone else sees visible limitations”. In his trademark fun and interactive style, Certified Speaking Professional Jeff Tobe continues to color outside the lines. After years of research, Tobe found that there was a common thread amongst his clients—from Fortune 500 companies to small, entrepreneurial enterprises. It was the struggle for differentiation and to either attain or maintain profitable growth. The goal of The Harvey Principle is to give attendees the analytical framework to examine the possibility of new markets or new ways of presenting old products/services. Why compete in the old soup pot of your industry where new ideas get mixed in with old ways of doing things? How do you instill this new culture of innovation from the top down? The Harvey Principle takes participants through a step-by-step process that will enable them to look at their industry, their challenges and their resources (ESPECIALLY human!) from a different perspective. Tobe analyzes the FIVE OBSTACLES to seeing those invisible opportunities as it relates specifically to THEIR industry including:
Finally, The Harvey Principle suggests 4 action steps that each attendee must take to ensure they are prepared to go to market:
If you or your attendees are stuck in doing the same thing, the same way when it comes to strategic planning, you are doing yourself and your organization a great misfortune. Learn to recognize those invisible opportunities…experience THE HARVEY PRINCIPLE. For more information on Jeff Tobe and all of his presentations and personal/professional development products, visit www.jefftobe.com |
